Doktuz and the Hedgehog Model

On Tuesday we had a meeting with Doktuz, a small company using mobile health (mhealth) or telesauld technology to provide patients with primary care medical services at their fingertips. Doktuz is like the Uber of medical services—one push of a button on your app and you can have medical services like injections or an ambulance delivered directly to your home.

Doktuz is a growing company run by two young doctors who follow the ¨hedgehog¨ model as described by Jim Collins in his book ¨Good to Great¨. The hedgehog model focuses on the intersection between the following three items:

  • What you can be the best in the world at (and, equally important, what you cannot be the best in the world at). This discerning standard goes far beyond core competence. Just because you possess a core competence doesn't necessarily mean you can be the best in the world at it. Conversely, what you can be the best at might not even be something in which you are currently engaged.

  • What drives your economic engine. All the good-to-great companies attained piercing insight into how to most effectively generate sustained and robust cash flow and profitability. In particular, they discovered the single denominator—profit per x—that had the greatest impact on their economics. (It would be cash flow per x in the social sector.)

  • What you are deeply passionate about. The good-to-great companies focused on those activities that ignited their passion. The idea here is not to stimulate passion but to discover what makes you passionate.

Doktuz believes so firmly in this idea that they have a live hedgehog in their office. The cute critter provides a constant reminder of what each individual in the company hopes to achieve and why they work hard do make Doktuz services a reality for more people across Peru and Latin America.

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